Project Overview
Diivoke is on an ongoing monthly retainer with Go Primal Fitness, producing regular video content that captures the energy of their coaching staff and the results their members achieve — from candid micd up moments to hype montages for events like HYROX.
As a retainer client, Go Primal gets a steady mix of general fitness and training content covering day-to-day coaching culture alongside bigger promotional pushes.
On Location
We spent time in the gym mic'ing up coaches during live sessions to capture authentic coaching moments, plus additional shoot days for montage and event footage.
Natural, in-the-moment footage was prioritized to stay true to the gym's culture.
Final Outcome
The finished videos are used across Go Primal Fitness's social channels and website to showcase coaching quality and drive membership inquiries.