An in-depth look at how an existing warehouse in Jacksonville, FL was turned into a Class I Transfer Station for recycling.
GFL Environmental contracted Green Rock Strategies who hired Diivoke to document the transformation of an existing Jacksonville warehouse into a fully operational Class I Transfer Station. The goal was to capture the scale, scope, and craftsmanship of the build for use in corporate and promotional materials.
We focused on showcasing the facility's infrastructure, machinery, and operational flow — giving viewers a clear picture of what goes into a project of this size.
We arrived on location and documented the facility from multiple angles — wide establishing shots of the building exterior, interior infrastructure, active equipment, and the overall scale of the operation.
Drone footage was used to capture the full footprint of the facility and surrounding property, giving the final edit a cinematic quality that static shots alone couldn't achieve.
The delivered package included a polished highlight reel and raw b-roll footage ready for use across GRS's and GFL's corporate communications, social media, and internal presentations.
The footage gave GFL a professional, visual record of the Jacksonville facility that accurately represents the scale and capability of their operations.